We are Magnetic.
Mixed Reality. Artificial Intelligence. Neuroscience. Interactive Storytelling.
Magnetic do interactive storytelling using immersive technologies.
We collaborate with leading artists, scientists, researchers and technologists to create maximum impact through interactivity. Our mission is to build unique and inclusive interactive experiences for audiences across the expanse of immersive platforms, ranging from virtual reality headsets to museum galleries.
We wanted our exciting new content to connect with audiences in a uniquely personal way that is yet to be harnessed in immersive reality. So we got busy creating a solution:
‘QuipIt’.
QuipIt
QuipIt is a new product designed to personalise interactions in your immersive world and elevate the audience experience.
Our team are working towards a prototype which will be available in 2025.
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Magnetic is founded by Siobhan McDonnell & Jane Gauntlett, an award winning duo who are pushing the boundaries of immersive technology as they create brand new content across film, game and interactive installation.
Prior to Magnetic, the duo have directed & produced a large back catalogue of interactive theatre, game and mixed reality experiences. Here are some examples of their solo projects:
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The Pirate Queen - Siobhan
A virtual reality game starring Lucy Liu.
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Mrs Benz - Siobhan
A virtual reality adventure game.
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TrueLove - Jane
An interactive theatre piece with Magic Leap headsets.
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Intimacy - Jane
A first-person (VR) documentary for two participants.
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Fool - Jane
An interactive theatre piece with Hololens headsets.
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Is Anna OK? - Jane
A virtual reality documentary .
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Grace - Siobhan
A flatscreen documentary and 360 film.
